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3BL Media's Blog – August 2011 Archive (10)

Jack Daniel's Whiskey and Zac Brown Band Team Up for New Partnership, Responsible Drinking and Cause Marketing Campaigns

Bringing together the famous Tennessee whiskey brand and one of the hottest bands in music, Jack Daniel's and Grammy Award-winning Zac Brown Band announced that they have teamed up to provide a one-of-a-kind experience for fans and to actively promote a campaign to encourage responsible drinking. The campaign will cut across consumer touchpoints to maximize impact, including a television spot, music and tour integration, as well as social media and in-store…


Added by 3BL Media on August 31, 2011 at 5:59pm — No Comments

Arizona State University’s Sustainability Achievements Rated GOLD by the Association for the Advancement of Sustainability in Higher Education

In recognition of its sustainability achievements from the Association for the Advancement of Sustainability in Higher Education (AASHE), Arizona State University (ASU) has earned a STARS Gold rating. STARS®, the Sustainability Tracking, Assessment & Rating System, is a transparent, self-assessment framework for colleges and universities to gauge relative progress toward sustainability. Institutions report their achievements in three overall areas: Education…


Added by 3BL Media on August 31, 2011 at 12:07pm — No Comments

Martha's Vineyard, Obama & Possible Dreams

It has been three years since we banked on Barack Obama's message of Hope. Since then the economy has continued to decline, unemployment is still high, the markets are in turmoil, and the state of credit and capital remains anemic. Good-b CEO Monika Mitchell reports from the island of Martha's Vineyard on the promise of hope left unfulfilled and what it will take to fix it.…


Added by 3BL Media on August 30, 2011 at 7:42pm — No Comments

Auditing Community Investment in Canada: Three Major Trends

With over $335 million invested into Canadian communities and 24,000 people contributing 238,689 volunteer hours across the country, the 2011 LBG (London Benchmarking Group) Canada benchmarking cycle represents significant growth. Today, the 37 participating companies together set the highest standard in community investment management, performance measurement and reporting in Canada.


The 2011 Benchmarking Report is based on an annual audit that assists…


Added by 3BL Media on August 29, 2011 at 7:15pm — No Comments

Southwest Shows LUV to Communities, Awards 10 more Nonprofits with 40 Tickets Each

It's that time again...  Southwest Airlines is ready to announce the third set of ten deserving nonprofits to win 40 roundtrip tickets in the Showing LUV to our Communities for 40 Years contest.  

Southwest Airlines is awarding a total of 1,600 nonprofit organizations whose work benefits the communities they serve.  Nonprofit organizations focused on community initiatives that concentrate on education, diversity, military, environment, and families facing…


Added by 3BL Media on August 24, 2011 at 10:33am — No Comments

“Telling Amy’s Story” Wins Prestigious CINE Golden Eagle Award

“Telling Amy’s Story,"  a documentary film that is the centerpiece of a public service media initiative addressing the issue of domestic violence, was honored with a prestigious CINE Golden Eagle Award for excellence in storytelling, production value, artistry and purpose. The documentary narrates the events leading to the death of Amy Homan McGee to raise awareness about domestic violence and encourage victims to seek help. “Telling Amy’s Story” was…


Added by 3BL Media on August 17, 2011 at 7:40pm — No Comments

The Lessons of Civil Rights Endure Through Verizon's Support of the NAACP

Verizon’s three-year pledge of $1 million to the National Association for the Advancement of Colored People (NAACP) was recognized at the 102nd NAACP Annual Convention at the final plenary session. The grants from the Verizon Foundation went toward the development of two online learning programs: the NAACP Interactive Historical Timeline and the Academic, Cultural, Technological and Scientific Olympics (ACT-SO) student competition. The NAACP Interactive…


Added by 3BL Media on August 12, 2011 at 6:11pm — No Comments

Kirksville Student Receives GE Reagan Foundation Scholarship

In its first year, 22 students received the GE Reagan Foundation Scholarship from the Ronald Reagan Presidential Foundation and GE. The program awards $10,000 annually for up to four years to students who embody the vision and values of President Reagan, including leadership, drive, integrity and citizenship. 

Over the ten year program, up to 200 four-year college scholarships totaling over $8 million will be awarded.  …


Added by 3BL Media on August 5, 2011 at 7:28pm — No Comments

The Death of Mobile Giving?


Added by 3BL Media on August 5, 2011 at 7:17pm — No Comments


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