Bob Ballard's Blog – September 2009 Archive (1)

We live in a world where "new" is a good thing. If something is new it is automatically better, an improvement of some type. In our consumer culture, new things are needed to encourage consumption. The tag line "new and improved" has been used in thousands of ad campaigns for almost every service and product that exists.



Why do we think that "new" is better? I guess we believe that something new must be an improvement over the old and that people wouldn't work to improve something… Continue