We’d like to show the side of the world you don’t normally see on television.
What is the current state of employee giving and volunteering programs, especially as it relates to the goals of employee involvement and engagement?
Although many companies (particularly most large coompanies) have implemented workplace giving programs, the employee element of corporate giving often lags in attention and innovation behind the focus given to the community and consumer-facing aspects of corporate philanthropy. The challenge for workplace giving, and the companies who are using it as a tool in the employee engagement/strategic CSR toolbox, is that participation rates (and therefore involvement and engagement) are low. Companies have “checked the box” on workplace giving (ie. they have a program) but are missing out on a proven way to connect and engage with their employees.
In this article, we take a pulse check on the current state of employee involvement in workplace giving programs and some of the underlying reasons.