Tom Merilahti's Blog – March 2010 Archive (1)

The traditional way to manage marketing, often by using media advertising, which drowns easily in the masses, is caused by strong agency traditions, credibility and measurability.



On ther hand the desire of the corporate management to get quickly measurable results limit the use of more effective methods and tools. Too many are happy with measurable “good” results instead of utilizing all the existing opportunities in order to achieve… Continue