Architects of a New Dawn

We’d like to show the side of the world you don’t normally see on television.

Have you seen this electric vehicle? It's amazing.

What do you do when you're stuck in traffic? Some people talk on the phone, engage in elevated verbal communication or practice creative hand gestures. Steve Fambro used the time to drum-up a more efficient way to get from point A to point B.

Frustrated by being land locked in a sea of steel and asphalt, Steve dreamed of cruising past the masses in a vehicle that was safe enough to protect his new family, yet efficient enough to keep money in his pocket instead of feeding a gas pump. Watch these.


Their brochure is attached.

The Solution
The idea was simple yet brilliant. Design a vehicle that follows nature and glides through the wind instead of pushing it. He was almost there, but there was something missing. The answer came when Steve met entrepreneur and boat builder Chris Anthony. Chris introduced Steve to a composite body system that enabled the vision to take shape.

Together, Steve and Chris carried their dreams to Pasadena, Calif. and the doorsteps of new business incubator Idealab and it's founder Bill Gross. Gross saw the vision and seeded the team with the investment needed to make a dream become a business.

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