How do you turn $790,000 into $2,014,000 via citizen philanthropy in order to benefit students in need?Charles Best, the innovative Founder and CEO of DonorsChoose.org found a way. First, DonorsChoose qualified as the winner of Amazon.com's 2005 Nonprofit Innovation Award by generating $790,000 in online contributions via Amazon.com. Amazon then matched its customers' contributions for an additional award of $790,000 to the nonprofit. Next, in order to engage citizens in choosing where to contribute the Amazon dollars, DonorsChoose developed a partnership with Crate & Barrel that has yielded yet another $434,000 in customer contributions, while also generating over 36,500 new donors. Yesterday evening, DonorsChoose.org in partnership with Crate & Barrel won the Directors' Award for Excellence in Corporate Philanthropy from the Committee Encouraging Corporate Philanthropy (CECP) at their 11th Annual Summit.
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