Corporate Philanthropy Summit: "Citizen Philanthropy" Wins Big With DonorsChoose.org

[3BL Media]

Alice Korngold's Blog

How do you turn $790,000 into $2,014,000 via citizen philanthropy in order to benefit students in need?Charles Best, the innovative Founder and CEO of DonorsChoose.org found a way. First, DonorsChoose qualified as the winner of Amazon.com's 2005 Nonprofit Innovation Award by generating $790,000 in online contributions via Amazon.com. Amazon then matched its customers' contributions for an additional award of $790,000 to the nonprofit. Next, in order to engage citizens in choosing where to contribute the Amazon dollars, DonorsChoose developed a partnership with Crate & Barrel that has yielded yet another $434,000 in customer contributions, while also generating over 36,500 new donors. Yesterday evening, DonorsChoose.org in partnership with Crate & Barrel won the Directors' Award for Excellence in Corporate Philanthropy from the Committee Encouraging Corporate Philanthropy (CECP) at their 11th Annual Summit.

For continuation, see Fast Company here.

 

Korngold Consulting LLC assists corporations in building fully integrated, high-impact CSR strategies, including leadership development through nonprofit board service.  Korngold Consulting trains and places business executives on nonprofit boards, and consults to nonprofit boards and leaders to strengthen governance for financial and strategic success.

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