FRESH, THE MOVIE (trailer)

FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur's 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan's book, the Omnivore's Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.

To learn how to do screenings in your area, please visit: http://www.freshthemovie.com/