ReGreen the World

This is our Green World Campaign-produced screen content for our Times Square "ReGreen the World" text TREE Earth Day initiative. It will be on several screens in Times Square this Friday, April 22, 2011 as part of Earth Day New York 2011, turning the urban environment into a virtual forest at regular intervals. This work supports the United Nations Year of Forests 2011.

PSA designed and donated by leading ad agency David & Goliath (L.A., Frankfurt, London) and Stockholm-based FilmTecknarna. Production was funded by a grant from the U.K.-based CBD Charitable Trust. Technical coordination of this complex project will be overseen by Tal Yarden, a leading New York video designer and multimedia programmer. Project partners include EarthWays Foundation, CauseCast, the One Spirit Learning Alliance, Culture Shock Marketing, the Streaming Museum, Iva Kaufmann & Associates, and Imagination, Inc.