We’d like to show the side of the world you don’t normally see on television.

Tom Merilahti's Blog – February 2010 Archive (2)

FROM CORPORATE SOCIAL RESPONSIBILITY TO MULTILATERAL MARKETING COMMUNICATION

From a marketer’s point of view, Corporate Social Responsibility (CSR) should be seen as a corporate - non-profit partnership, where the objectives are both the mission of the non-profit organization and the business purpose of the company.

Partnerships should be mutually beneficial relationships that involve the exchange of something of value from each participant, and clear responsibilities,… Continue

Added by Tom Merilahti on February 23, 2010 at 2:30am — No Comments

How would you Connect Arts, Human Rights and Modern Day Slavery (ART & CSR) into Core Business Strategies?

SICU has agreed on a STRATEGIC PARTNERSHIP with ARTISTS FOR FREEDOM - A globally active project fighting for human rights and to use the POWER OF ART to spread the facts, knowledge and misery of

MODERN DAY SLAVERY: http://ning.it/cNnlv5…

Continue

Added by Tom Merilahti on February 23, 2010 at 2:30am — No Comments