Architects of a New Dawn

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Tom Merilahti's Blog (4)

The use of Discussion forums vs. Comment walls!

As you have recognized, people (fellow members) write comments in

different groups in order to... WHAT?

To write in the "Comment walls” of divergent special groups might be a good way to share your professional knowledge or opinions about something, but have you ever thought about why you do it?

What are you trying to accomplish by writing comments?”

The comments are in… Continue

Added by Tom Merilahti on April 11, 2010 at 2:30am — 2 Comments

Mutual values, content and visual design

The traditional way to manage marketing, often by using media advertising, which drowns easily in the masses, is caused by strong agency traditions, credibility and measurability.

On ther hand the desire of the corporate management to get quickly measurable results limit the use of more effective methods and tools. Too many are happy with measurable “good” results instead of utilizing all the existing opportunities in order to achieve… Continue

Added by Tom Merilahti on March 20, 2010 at 9:00am — No Comments


From a marketer’s point of view, Corporate Social Responsibility (CSR) should be seen as a corporate - non-profit partnership, where the objectives are both the mission of the non-profit organization and the business purpose of the company.

Partnerships should be mutually beneficial relationships that involve the exchange of something of value from each participant, and clear responsibilities,… Continue

Added by Tom Merilahti on February 23, 2010 at 2:30am — No Comments

How would you Connect Arts, Human Rights and Modern Day Slavery (ART & CSR) into Core Business Strategies?

SICU has agreed on a STRATEGIC PARTNERSHIP with ARTISTS FOR FREEDOM - A globally active project fighting for human rights and to use the POWER OF ART to spread the facts, knowledge and misery of



Added by Tom Merilahti on February 23, 2010 at 2:30am — No Comments


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